Written | 06 Aug 2020

More than one-third of small businesses lack social media presence. Shocking? Well not when their priorities lie elsewhere, with the top one being cash flow management. Still, in making time for social media, local SMEs have a lot to win and even more so in this new normal. As the trends show clear growth in social media use year after year, these numbers alone might just be the reason to go social. Let’s have a look at how the trends in social media use make it worth it (and other reasons why!) 📈

What do the trends say?*

If we’re going global…

There are 3.80 billion people on social media (that’s 2 923 times our population 💥) who spend an average 6 hours and 43 minutes on the internet, 2 hours 24 minutes of which are spent on…you guessed it: social media!

…and if we go local

  • 840 000 of us are on social media
  • 760 000 of us are on Facebook, which means that on Facebook alone, your ads can reach up to 70% vs. our population
  • On Instagram, you can reach 22% vs. our population (with 240 000 local users)
  • LinkedIn? 28% vs. our population (with 280 000 users)

TL;DR?

(Kind of) Everyone’s on social media and your business should too!

Looking for other reasons why? We’ve got a few more 👇

Other reason 1️⃣: Could it BE any easier?**

Social media marketing has often been left to specialists because, for something that seems easy, it’s really not (that’s why it’s a whole job in the first place!). But if you’re getting started? Well, for that, it’s getting easier and easier.

First off, a lot of it is accessible and fairly easy to grasp. With platforms lowering their barrier to entry, this means that small business owners everywhere now have more opportunities to create their own ads and reach their audience in a few clicks. To clear out any doubts, just think: if it’s good enough, get it out. 840K users in Mauritius alone, remember? There’s plenty of time to learn and get better! You got this 💪

“54% of people believe that businesses engaged with clients and followers on Facebook are more focused on providing better service than those that did not.

Other reason 2️⃣: You’re (probably) already good at it

If there’s one thing that pretty much any social media goes on and on about, it’s community. As a small business, chances are you already are very community-focused. And as the need for 1:1 connection surges (especially post-COVID), the sense of community found typically in local small businesses offline will work just as well (and even wider) on social media. This means one thing: you’ve built your community (no matter how small) and you can grow it even bigger on social media. So take what you know and bring it online!

Other reason 3️⃣: It’s all about branding

If all the trends in social media use mean anything, above anything else they mean: brand awareness. With over 70% of the population on social media, that’s surely one way to get your business out there and right in front of everyone’s s̶a̶l̶a̶d̶ eyes. #smallisbeautiful, why not show it?

Because as consumers’ use of social media increases, it’s more and more the place they’re looking for for product and branding information. And if this is the place where people come to know your brand, it is also the place where they become loyal customers. Plus, being on social media just makes your brand shine: 54% of people believe that businesses engaged with clients and followers on Facebook are more focused on providing better service than those that did not.

“50% of small businesses agree social media helps them increase sales and within five years, 70% of them see ROI

Other reason 4️⃣: Think cheap(er)

Going social is free for the most part and the “free” can get the job done if you just want to be out there. However, if you’re looking for that “70% of the population” ad reach, you’ll have to swipe that card! But the good news is: even then, advertising on social media is much cheaper than traditional advertising. Got $1? That’s enough for Facebook! Well, you get what we mean: it’s just cheap(er) 🏷

Other reason 5️⃣: Get leads, make sales!

If it’s easy to communicate about your brand, it’s also never been easier for customers to express their interest in it. This makes lead generation one of the biggest benefits of social media advertising. And ultimately all the branding, community fostering and the lead generation takes you to one place: sales. More proof: more than 50% of small businesses agree social media helps them increase sales and within five years, 70% of them see ROI. The bottom line really is that no matter what you’re selling, social media can help you sell it.

TL;DR?

(Kind of) Everyone’s on social media and your business should too!

*Our trend source: The Digital Global Report 2020 by Hootsuite. Get it here 👈

**We took the “Which Friends character are you?” Buzzfeed quiz and yes, we got Chandler Bing!